Most recent posts
怦然心动的人生整理魔法:神圣的办公空间
In the last post, I talked about how I read The Life-Changing Magic of Tidying Up, where I found inspiration for a new way to look at content. As I...
May 23, 2016
如何将 conversion heuristics 应用到电子邮件中
Earlier this month, we introduced a new marketing formula introduced at the 2016 MarketingSherpa Summit. It’s called Conversion Heuristics, and it’s defined by the end goal: conversion. C = 4m...
May 17, 2016
如何依据分析报告制定策略(二)
Yesterday, we explored the first part of this series on reviewing your email marketing data. In our fictional case, you...
February 25, 2016
如何依据分析报告制定策略(一)
You’ve done all the work. You’ve planned and plotted to optimize open rates, clicks, and performance. In about 2 hours,...
February 24, 2016
2016 年营销邮件精选主题推送
The hardest thing is to put pen to paper. Even marketing managers, who aren’t necessarily creative types or content curators,...
December 30, 2015
预测:2016 年邮件营销面临的五大挑战
Be prepared to up your email marketing game as we head into 2016. This last year also showed an incredible...
December 24, 2015
自我评估:身为营销人员必备能力
As a marketer, it’s always important to reinvent yourself, keeping these key question in mind: What can you do better...
October 15, 2015